Link Building Techniques for SEO

Lecture: 8 Ways to Judge a Backlink

Tools Needed for Evaluation

• Chrome extensions:

  • SEO Quake

  • Moz Bar

  • NoFollow (for checking link attributes)

• Configure SEO Quake parameters:

  • Under Page: Enable Facebook likes

  • Under Domain: Enable SEMrush rank and SEMrush SE traffic

  • Under Backlinks: Enable SEMrush backlinks and SEMrush root domain backlinks

Key Factors for Evaluating Backlink Quality

1. Website Authority:

   • Use Moz Bar to check Domain Authority (DA)

   • Target websites with DA at least 25

   • If your website has DA of 10, target sites with DA 30+ (your DA + 20)

   • Check Page Authority (PA) of the specific page

2. Website Traffic:

   • Look for sites with minimum 3,000 visits or 500 avg organic search traffic

   • Check SEO Quake traffic values

3. Relevance of the Page:

   • Assess if the site/page is relevant to your industry

   • Review recent posts to confirm topical relevance

4. Backlinks to the Source Page:

   • Check how many other websites link to that source page

   • More backlinks = higher link juice passed to you

   • Check in SEO Quake toolbar under 'L' or 'Links'

5. Other External Links on Page:

   • Pages with fewer external links pass more value per link

   • Target pages with 2 or fewer other external links

   • Check by visiting the page and examining links

6. Link Attribute:

   • Dofollow links are more valuable than nofollow/sponsored links

   • Use NoFollow extension to identify link types (nofollow links shown with dotted red outline)

7. Keyword Rankings:

   • The site should rank for 1,000+ keywords in search engines

   • Check in domain overview (optional but valuable)

8. Link Age:

   • Older links carry more SEO weight

   • Look for permanent rather than temporary links

   • Check "First Seen" date in backlink analytics tools

Alternative Tools

• SE Ranking can be used instead of SEMrush for:

  • Checking worldwide organic traffic

  • Country-specific organic traffic

  • Number of ranking keywords

  • Number of backlinks

  • Link age (first seen and last seen dates)

Lecture: Why You Need a Link Building Strategy

Five Steps to Create an Effective Strategy

Step 1: Pick Your Keywords

• Choose 3 keywords where your current ranking is low or non-existent

Step 2: Optimize Your Pages

• Create 3 separate pages, each targeting one keyword

• Ensure these pages are fully optimized for SEO

Step 3: Track Your Progress

• Create a spreadsheet with columns:

  • Page Title

  • Target URL

  • Target Keyword

  • Starting Rank

  • Starting Date

  • New Rank

  • New Date

• Use tools like Keyword Rank Checker or SE Ranking for tracking

Step 4: Start Link Building

• Apply the link building techniques from this course

• For every 3 backlinks with your target keyword as anchor text, get 1 backlink with generic anchor text

• Include nofollow backlinks from relevant sites to diversify profile

Step 5: Maintain Your Backlink Tracker

• Record all backlinks in your spreadsheet

• Monitor progress and adjust strategy as needed

Lecture: Guest Posting

What Is Guest Posting

• Creating and publishing content on another person's blog or website

• Used to increase blog traffic and gain backlinks

• Helps build relationships with other bloggers and website owners

Benefits

• Exposure to new audiences

• Links back to your site (improves SEO)

• Establishes expertise in your field

• Builds relationships with other content creators

Finding Guest Post Opportunities

1. Search for blogs that accept guest posts:

   • Search syntax: [your niche or industry] + "submit a guest post" + "write a guest post" + "write for us"

   • Alternative terms: [your niche or industry] + "become a contributor" OR “contribute to” OR “write for me” OR “guest post guidelines” OR "inurl:guest-post" OR"inurl:guest-contributor-guidelines”

2. Evaluate potential sites:

   • Check Domain Authority (minimum DA 25)

   • Verify relevance to your niche

   • Analyze site quality and user experience

   • Check traffic (minimum 500 organic visitors)

   • Verify site ranks for at least 1,000 keywords

Approaching Sites for Guest Posts

1. Research the site thoroughly

2. Contact via email or submission form

3. Email templates:

   • Simple version: Introduce yourself, mention your guest post, request link

   • Detailed version: Compliment site, explain your expertise, propose value exchange

Creating Effective Guest Posts

1. Choose relevant topics for their audience

2. Ensure content is well-written and error-free

3. Provide original content not found elsewhere

4. Include visuals (images, infographics, videos)

5. Promote on social media after publishing

6. Respond to comments from readers

Content Types for Guest Posts

• Expert insights on industry trends

• Case studies/success stories

• How-to guides and tutorials

• Behind-the-scenes looks at your business

• Personal essays related to your industry

Submission Tips

1. Ensure the blog fits your content

2. Research the blog's style and tone

3. Write compelling headlines

4. Create engaging introductions

5. Provide well-researched content

6. Proofread thoroughly before submission

Lecture: Resource Pages and Links Pages

What Are Resource Pages

• Pages containing links to websites on specific topics

• Often include brief descriptions of listed websites

• Help people find information on particular subjects

Finding Relevant Resource Pages

• Search Google: [Keyword] + "resources" OR "useful resources" OR "best resources" OR "links" OR "useful links" OR "helpful links"

• Alternative search: [Keyword] + "best sites" OR "best blogs" OR "blog awards" OR "places to learn"

How to Get Featured on Resource Pages

1. Find relevant resource pages using search operators

2. Evaluate if the page is appropriate for your site

3. Focus on blog posts with resource lists (vs. landing pages)

4. Contact the webmaster or site owner

Contacting Site Owners

1. Look for "submit your site" or "add your link" options

   • Search: site:domain.com "submit your site" OR "add your link" OR "submit link" OR "add link"

2. Check for comment sections that welcome recommendations

3. Follow specific submission instructions if available

4. Provide required information (URL, description, image if needed)

Email Template for Resource Pages

Hello!

I just wanted to reach out and commend you on your fantastic website [their website name]. It's packed with tons of helpful resources and links. I'm excited to see that you have a page [add link to that resource page] dedicated to helpful resources and links.

I am the owner of [your website name and linked to it] that provides helpful resources and services for small business owners [or add a line about your website]. I believe that our site would be a great addition to your list of resources and links.

If you are interested in featuring our site on your Helpful Resources and Links page, please let me know. I would be happy to provide you with additional information about our site.

Thank you for your time, and I look forward to hearing from you soon.

With regards,
[your name and email]

Before Contacting a Site

1. Research the site and verify you meet their requirements

2. Craft a personalized pitch email

3. Avoid sending identical pitches to multiple sites

4. Follow up after a week if no response

Maintaining Your Placement

1. Continue producing high-quality content

2. Stay active on social media

3. Build relationships with other site owners in your niche

Lecture: Build More Backlinks with Social Media Sites

Benefits of Social Media for Link Building

• Provides nofollow backlinks to your site

• Improves site relevancy to anchor text/surrounding text

• Allows linking from bio/about sections on all platforms

• Helps build a following of potential customers

Profile Bio Optimization

• Add links to your website in all social media profiles

• Craft industry-specific bios that clearly explain your business

• Include relevant keywords in bio text

• Examples provided for different industries (SEO, gym, fitness)

Impact of Social Media on Rankings

• Social shares help with rankings but less than other link sources

• Social media link building is easier and quicker than other methods

Best Practices for Social Media Link Building

1. Complete and update your profile information

2. Include website links in your profile

3. Use keywords in profile descriptions

4. Connect with other users to build relationships

5. Share relevant and interesting content

6. Use effective keywords in posts and updates

Lecture: Build Powerful Backlinks via Reviews and Testimonials

Two Approaches for Building Backlinks Through Reviews

1. Writing reviews/testimonials on your site

   • Attracts new customers researching products

   • Builds trust with potential customers

   • Generates leads and sales through recommendations

   • Notify featured companies who may link back

2. Submitting reviews/testimonials to other sites

   • Gets backlinks from the product/service website

   • Creates opportunities for exposure on high-authority sites

How to Get Backlinks by Writing Reviews on Your Site

1. Write genuine reviews of tools/products you've used

2. Look for products that feature testimonials with backlinks

3. Search: [your niche] "testimonials" AND ("tools" OR "service" OR "product")

4. Focus on authentic, detailed reviews

5. Create either detailed single-product reviews or "top 10" lists

6. Consider creating shareable infographics for list posts

7. After publishing, reach out to the company with an email template

Email Template for Review Notification

Hi [name],

Thank you for providing a great [product/service name]. I have been using it regularly and I have found it really helpful. It solved my [problem you had before using it]. I wrote a testimonial for that on my website.

I hope you would like to give it a mention on your site. It would certainly be useful and convincing for many other new prospective buyers to try [product/service name].

Thank you!
[Your name]

How to Get Backlinks by Submitting Reviews Directly

1. Use the site's review submission form if available

2. Include a link to your site in signature/bio

3. If submission is via email, use a template emphasizing mutual benefit

4. Video testimonials dramatically increase chances of being featured

Creating Effective Product Reviews

1. Be honest about strengths and weaknesses

2. Include specific details about performance

3. Compare to alternatives

4. Provide accurate information

5. Include high-quality images

6. Add video testimonials if possible

Lecture: Collaboration with Opinion Leaders - Podcasts

Benefits of Podcast Interviews for Link Building

• Generates links from podcast websites and publishing platforms

• Provides exposure to new audiences

• Creates lead generation opportunities

Finding Podcast Interview Opportunities

1. Search: [your keyword] or [topic] "podcasts" AND "interview"

2. Verify podcasts provide backlinks to guest websites

3. Track outreach in a spreadsheet (podcast URL, contact info, dates, links)

4. Build relationships with podcasters before reaching out

Email Template for Podcast Outreach

Dear podcaster,

Thank you for creating such a great show! Your episode #[no] on [episode title] made me a big fan of your podcasts.

I'm [an expert] on the topic of [topic] and I think my story would be really interesting to your listeners.

I would be happy to come on your show and talk about [suggest a title for podcast episode]. If you're interested, please let me know. I can provide additional information about myself and my background.

Thank you for your time, and I hope to hear from you soon.

[your name]
[position, company name]

Preparing for Podcast Interviews

1. Ensure the podcast is relevant to your niche

2. Request questions in advance if possible

3. Study the topic thoroughly

4. Familiarize yourself with the host's style

5. Prepare to discuss your experience and expertise

6. Highlight major accomplishments and projects

7. Relax and enjoy the conversation

8. Have necessary materials ready

After the Interview

1. Ensure the host includes a link to your website in show notes

2. Share the episode on social media

3. Confirm the interviewer promotes the episode

4. Request promotion if not done automatically

5. Follow up with a thank you and link suggestion

Lecture: The Skyscraper Technique

What is the Skyscraper Technique?

• Link building method created by Brian Dean of Backlinko

• 3-step process:

  1. Find content with many backlinks

  2. Create better content on the same topic

  3. Promote to people who linked to the original content

Why It Works

• Targets proven content with demonstrated demand

• 11% conversion rate (vs. typical 1-2% for other methods)

• Reaches out to people already interested in the topic

Finding Skyscraper Content

1. Search for your topic + "guide" OR "list" OR "tutorial"

2. Focus on comprehensive articles, guides, or tutorials (not service pages)

3. Look for content with SEMrush Authority Score > 25, 100+ backlinks, 1K+ traffic

4. Shortlist 3 potential content pieces to improve

Creating Better Content

1. Search for the original article title to find all top results

2. Analyze top 10 competing articles for weaknesses

3. Create more comprehensive content covering all topics

4. For list posts, add 3-4 more items

5. Improve presentation with better formatting and design

6. Create original images to replace stock photos

7. Update outdated information

8. Maintain quality while increasing comprehensiveness

Finding Backlinks to the Original Content

1. Use backlink checker tools (SEranking recommended)

2. Filter for dofollow links with Domain Trust score ≥ 25

3. Export results to Excel

4. Format spreadsheet (keep Backlink URL, Title, Destination URL, Anchor, Domain Trust)

5. Add tracking columns (contacted on, backlink acquired on)

Outreach Process

1. Check each backlink for relevance

2. Locate the original backlink on the page

3. Contact site owner via email/contact form

Email Template

Hey [Name],

I was searching for some articles about [Your topic] today and I came across this page: [URL]

I noticed that you linked to one of my favorite articles -- [Article title]

Just wanted to give you a heads up that I created a similar article.

It's like [Name of the article], but more thorough and up to date: [URL]

Might be worth a mention on your page.

Either way, keep up the awesome work!

Cheers,
[Your Name]

Lecture: Visuals That Boost Your Link Building Strategy

Types of Visuals for Link Building

1. Infographics: Present complex data in engaging, easy-to-understand format

2. Charts/Graphs: Illustrate trends and compare data visually

3. Videos: Explain concepts, share stories, demonstrate products

Getting Backlinks with Visuals

1. Submit to Reddit:

   • Share in r/Infographics (200,000+ followers)

   • Include brief description and website link

   • Follow subreddit guidelines

2. Guestographics Method (by Brian Dean):

   • Step 1: Post infographic on your site

   • Step 2: Find sites writing about your infographic's topic

   • Step 3: Offer unique content with your infographic

Guestographics Email Templates

Initial Contact Email:

Hi [Admin NAME],

I was checking some articles on [TOPIC] today and I found your article: [ARTICLE TITLE - always link the title to its URL].

Excellent stuff! I really like that you emphasize the importance of [TOPIC]. It's easy to overlook with all the info about [SUBTOPIC 1] and [SUBTOPIC 2].

Actually, I just designed an infographic on [TOPIC]. As someone who shares a common interest in [TOPIC], I thought you might like to check it.

Let me know if you'd like to check it out and give your feedback.

Thanks, [YOUR NAME]

Follow-up Email:

Great, thank you!

Here's the link to infographic: [LINK]

[attach the mini guest post]

This infographic can add some additional value to your article - [RELEVANT ARTICLE TITLE]. Feel free to post this infographic along with the "mini guest post" I've written just for you!

Talk soon,
[YOUR NAME]

Tools for Creating Visuals

1. PowerPoint: Create slides, charts, diagrams

2. Adobe Photoshop: Create graphics, edit photos

3. Free online tools: Piktochart, Canva, Adobe Spark

Tips for Creating Effective Visuals

1. Start with a clear goal

2. Establish a strong foundation

3. Use creative design elements (colors, shapes, fonts)

4. Make content engaging

5. Differentiate from competitors

6. Follow logical organization

7. Use appropriate typeface and color schemes

8. Include both images and text when needed

9. Reach out to sources cited in your infographic for backlinks

Visual Marketing Best Practices

1. Use high-quality images only

2. Ensure visuals match your brand

3. Use variety of visual types

4. Keep visuals updated

5. Distribute across multiple platforms

6. Use visual cues to drive engagement

Lecture: Roundup Posts for Link Building

What Are Roundup Posts

• Blog posts containing collections of links to other content

• Include descriptions and personal opinions about each resource

• Provide a snapshot of industry/niche highlights

Getting Backlinks with Roundup Posts

1. After publishing, approach each author featured in your roundup

2. Appreciate them for their content

3. Congratulate them on being included in your list

4. Request they link back to your roundup

Email Template for Roundup Outreach

Hello [Admin],

Great job on the article! I really appreciate it. Thank you for the great article [Article] you published.

Congratulations, your article is so valuable and I've included it in the [Top 5 solutions to this problem - title of your roundup post] that I've created.

I would be honored if you would consider mentioning this [Roundup post title & URL] in your article - [article title].

Best wishes,
[Your Name]

Choosing Topics for Roundups

1. Select topics you're passionate about

2. Focus on audience interests and trending topics

3. Consider your target audience demographics

4. Define clear takeaways for readers

5. Choose timely or relevant subjects

6. Decide on scope (broad or specific)

Finding Content for Roundups

1. Start with your own popular content

2. Use social media (Twitter advanced search, hashtag directories)

3. HARO (Help A Reporter Out)

4. Other blogs and websites in your niche

5. Industry publications

Types of Links to Include

• Articles from your website

• Articles from other websites

• Infographics

• Videos

• Podcasts

• Other relevant content types

Making Your Roundup Stand Out

1. Create catchy headlines

2. Write brief summaries of each resource

3. Add personal commentary and analysis

4. Stay on topic

5. Use engaging visuals

6. Ensure content is timely and relevant

7. Make it visually appealing and readable

Promoting Your Roundup

1. Add calls-to-action

2. Link to it from related blog posts

3. Feature it prominently until your next roundup

4. Send email newsletters to subscribers

5. Share across social media platforms

Lecture: Discover Hidden Link Opportunities with Reverse Image Search

What Is Reverse Image Search

• Search engine tool that finds similar images across the web

• Compares pixels in an image file with other online images

• Helps find websites using your images without permission

Copyright and Attribution

• Original images you create automatically have copyright protection

• Creative Commons license allows usage with proper attribution

• Attribution should include creator name and original source

Using TinEye for Reverse Image Search

1. Install TinEye chrome extension

2. Right-click on your original image

3. Select "Search image on TinEye"

4. Review sites using your image

5. Check if they linked back to your original content

6. Contact sites using your images without attribution

Email Templates for Attribution Requests

Template 1:

Hello [admin name or site name]!

I just wanted to reach out and say thank you for including one of my images [image url] in your post [title linked to post url]. I really appreciate it!

I was wondering if I could ask for a favor, though. Since it's a copyrighted original image that we created, could you please give an attribution to the original post [post title linked to original URL]? That would be much appreciated.

Thank you so much! I hope you have a great day.
[your name]

Template 2:

Hi there,

I noticed that you have used our image on this great article: [their website URL].

We're happy our image is being used for a good cause. However, we would greatly appreciate a credit line and link back to the source [link source on your website].

Thank you in advance.

Sincerely,
[your name]

Lecture: How to Make User Generated Links Work for You

Types of User-Generated Links

1. Social media links: Facebook, Twitter, LinkedIn

2. Blog links: WordPress, Blogger, Tumblr

3. Forum links: Reddit, Quora

Benefits and Limitations

• Generate referral traffic from social media

• Generally lower in quality than editorial links

• Limited SEO value but helpful for diversification

Tips for Encouraging User-Generated Links

1. Make your site easy to navigate

2. Offer incentives for linking

3. Don't require private information

4. Ensure relevance to the user's content

Risks of Overreliance on User-Generated Links

• Lower quality than other link building methods

• Often placed without editorial oversight

• Can be easily manipulated

• Examples of low-value links:

  • User profile pages

  • Unmoderated comments

  • Press release signatures

  • Embedded widget links

  • Advertisement links

Value of Natural Links

• Links placed as references by other websites

• Shows other sites find your content valuable

• Editorial or contextual links within content

• Provides genuine value to their audience

Lecture: Citing Your Sources for Link Building

Benefits of Proper Citation

1. Builds trust with readers:

   • Verifiable information increases credibility

2. Improves search engine understanding:

   • Links to authoritative sources help rankings

3. Builds industry relationships:

   • Shows willingness to give credit

Types of Sources to Cite

• General sources: News outlets, magazines (often anonymous)

• Academic sources: Research papers, textbooks, journals

• Industry sources: Company websites, industry publications

Citation Methods

1. In-text citations: Brief references in the body text

   • Example: (Smith 5)

2. Reference lists: Complete source information at the end

   • Example: Smith, John. "The Effects of Social Media on Society." The Journalist 6 (2013): 5-10.

Best Practices

• Provide readers with supporting information

• Allow readers to make informed decisions

• Establish credibility through research

• Give proper attribution to original authors

• Use nofollow links for non-authoritative sources

• Use dofollow links for authoritative sources

Lecture: Press Releases - Overlooked Link Building Technique

What Are Press Releases

• Documents announcing newsworthy information

• Distributed to reporters and news outlets

• May be published on websites or broadcasts

• Typically require distribution services ($300+ per release)

SEO Value of Press Releases

• Google: "We ignore most links within Press releases" (not all)

• Typically generate nofollow links

• Press release syndication services often use noindex tags

• Limited direct SEO value but valuable indirect benefits

Indirect SEO Benefits

• Exposure to journalists and media professionals

• Potential for high-quality dofollow links if picked up

• Improved online reputation

• Potential appearance in Google News

• Value for online reputation management (ORM)

Writing Effective Press Releases

1. Do Something Newsworthy:

   • Launch products/services

   • Conduct studies

   • Host noteworthy events

2. Develop Your Hook:

   • Focus on how findings/announcements affect readers

   • Highlight unusual or surprising elements

3. Write Compelling Headlines:

   • Formula: [New thing] + [Hook] + [Company name]

   • Keep under 8 words

   • Put the hook first

4. Craft an Effective Lede (opening paragraph):

   • Capture attention concisely

   • Don't reveal everything

   • Consider starting with statistics/facts

   • Use catchy subheadings

   • Add personality

   • Include link to your site

5. Write Strong Body Content:

   • Use third person perspective

   • Write in newspaper style

   • Format for easy skimming

   • Include stats and figures

   • Ensure accuracy

   • Add high-quality visuals

   • Avoid hype/exaggeration

6. Add Contact Information:

   • Include full contact details

   • Add boilerplate company information

Distribution Options

• Newswire.com ($350 per release)

• eReleases.com ($270 per release)

• PRWeb.com ($99 per release)

Lecture: Replicate Competitor's Backlinks

Process Overview

1. Identify competitors with strong backlink profiles

2. Analyze their backlinks

3. Reach out to sites linking to competitors

4. Request similar backlinks for your site

Finding Competitors

1. Search: [your niche] + "website" OR "blog"

2. Look for sites with:

   • DA at least 30 points higher than yours

   • Organic traffic 3-5x higher than yours (minimum 1,000)

3. Alternatively, search for keywords where you rank poorly

4. Take top 3 results as your competitors

Finding Competitor Backlinks

1. Use SE Ranking's Backlink Checker

2. Enter competitor's URL

3. View active backlinks in left sidebar

4. Use Backlink Gap analyzer for side-by-side comparison

5. Sort by Domain Trust score

6. Expand backlinks to see details

Replicating Backlinks

1. Visit pages linking to competitors

2. Locate the competitor's backlink

3. Assess if your site would be valuable addition

4. Contact site owner via email/contact form

Email Template

Hey [admin name]

I was searching for some articles about [your topic] today and I came across this page [Title linked to URL]

I noticed that you linked to one of my favorite articles - [Title of your competitor's article]

Just wanted to give you a heads up that I created a similar article.

It's like [Name of your article], but more thorough and up to date: [Url]

Either way, keep up the awesome work!

Cheers,
[your name]

Email Outreach Best Practices

1. Personalize emails (avoid templates)

2. Make it easy to link to you (clear URLs, suggested anchor text)

3. Follow up once after a day (but don't over-pursue)

Lecture: Business Directories and Local Citations

What Are Business Directories and Citations

• Business directories: Websites listing businesses by category

• Local citations: Any online mention of business name, address, phone number

Benefits of Directory Listings

• Most generate nofollow backlinks

• Improve local search visibility

• Make business discoverable to potential customers

• Create natural backlink profile

• Help Google verify business information

• Improve local ranking for relevant keywords

Finding Relevant Directories

1. Search: [your website industry] + "directories" OR "business directories" in [your locality]

2. Adjust locality scope based on your market size

3. Submit to directories gradually

Popular Business Directories

1. Google My Business (critical for local SEO)

2. Bing Places for Business

3. Yellow Pages

4. Yelp

5. Foursquare

6. Facebook Places

7. 24 additional directories (listed in course resources)

Submission Best Practices

1. Research relevant industry directories

2. Choose appropriate business categories

3. Use keywords in submissions

4. Complete all fields thoroughly

5. Check for accuracy after submission

6. Keep information updated

Converting Citations to Backlinks

1. Find existing citations without links

2. Contact site owners requesting link addition

3. Emphasize mutual benefit

Email Template

Hello!

I'm a big fan of your [website/business directory]. While searching for business in [category], I found a citation to our business website [your website name linked to it]

I am writing to ask if you would be willing to link to my website from your citation.

We are a website that provides information on [a variety of topics], and I think a link to our website from the citation would be a valuable resource for your readers.

Thank you for your time, and I hope to hear back from you soon.

Sincerely,
[Your name]

Lecture: Broken Links - Link Building

What Is Broken Link Building

• Finding broken links on other websites

• Proposing your content as replacement

• High success rate because you solve two problems:

  1. Identifying broken links on their site

  2. Providing ready-made replacement content

Finding Broken Backlinks of Competitors

1. Identify competitor websites (top 10 search results for your target keyword)

2. Exclude industry giants (DA > 85)

3. Use Online Broken Backlink Checker from Small SEO tools

4. Enter competitor domain

5. Review list of broken backlinks

Building Backlinks with Broken Link Technique

1. Choose entries with domain rating > 25

2. Copy anchor text and open link URL

3. Verify the link is broken (404 error)

4. Find a relevant replacement page on your website

5. Contact site administrator

Email Template

Hello [admin]

I was looking for some articles on [your topic or keyword] that's when I found your excellent article: [article title linked to url]

I'm writing to let you know that I've noticed a few broken links.

[link 1 url] - 404 error
[link 2 url] - [Outdated guide/outdated tool, method doesn't work anymore]

I've taken the liberty of providing alternate links where possible.

I recently published a [guide/article] on [your article's title linked to its URL].

It might make a nice addition to your article :D

I hope you find this helpful.

Thank you,
[Your name]

Lecture: Unlinked Mentions - The Untapped Link Building Resource

What Are Unlinked Mentions

• References to your brand/website without active links

• Opportunities to earn backlinks with minimal effort

Finding Unlinked Mentions

1. Use Mention.com (free plan available)

2. Create alerts for your brand variations

3. Add links to social profiles

4. Select sources and languages

5. Review results for genuine unlinked mentions

Evaluating Mention Quality

• Check domain metrics:

  • Domain Trust > 25

  • Search traffic minimum 500

  • Ranks for 500+ keywords

  • Reasonable number of backlinks

Outreach Methods

1. Email:

Hello [Administrator],

I appreciate the work you've done in building [website name]. I'm a big fan!

I'm glad that you've mentioned about our website [website name or brand name] in your [article/blog post title linked to its URL]

I would be honored if you would consider adding a link to my website to the [brand name] you mentioned in your [post/article].

Thank you for your time, and I hope to hear from you soon.

Cheers,
[Your name]

1. Social Media:

   • Find social links on their website

   • Follow them

   • Send similar message via platform messaging

   • Can be faster and more personal than email

Best Practices

• Focus on high-quality, relevant mentions

• Personalize outreach messages

• Thank site owners who add links

• Follow up after link addition